Argentine Alfajores: A Guide to Argentina's Favourite Sweet Treat
If you've never tried an alfajor, you're about to discover one of Argentina's most beloved treats. Soft, rich, and impossibly indulgent, alfajores are more than just a snack — they're a cultural icon that every Argentine grows up eating, from school lunchboxes to afternoon coffee breaks.
At Sabor Austral Market, we bring you a selection of the most iconic Argentine alfajor brands, straight from the source to Hobart.
What Is an Alfajor?
An alfajor is a traditional South American confection made of two soft, crumbly cookies sandwiched together with a generous layer of dulce de leche — Argentina's signature caramel spread — and coated in chocolate or sugar glaze.
The origins of the alfajor trace back to Moorish Spain, but Argentina took the concept and made it entirely its own. Today, Argentina produces over 6 million alfajores every single day, making it one of the most consumed foods in the country.
Our Alfajor Selection
Jorgito Blanco
The Jorgito Blanco is a classic. Covered in smooth white chocolate, it delivers a lighter, creamier flavour that pairs beautifully with the dulce de leche filling inside. It's the perfect choice if you prefer a subtler, milky sweetness without the intensity of dark chocolate.
A favourite among kids and adults alike, Jorgito has been a staple of Argentine supermarkets for decades.
Jorgito Negro
Same iconic Jorgito quality, but dressed in dark chocolate. The Jorgito Negro offers a richer, more intense flavour profile — the slight bitterness of the dark coating balances perfectly against the sweet dulce de leche inside. If you're a dark chocolate lover, this one's for you.
Cofler Block
Cofler is one of Argentina's most recognised confectionery brands, and the Cofler Block brings that expertise into alfajor form. A generous, chunky format with a satisfying chocolate coating and a hearty dulce de leche centre. This is the one you reach for when you want something truly indulgent — no half measures.
Havanna Chocolate
Havanna is arguably the most prestigious alfajor brand in Argentina. Founded in Mar del Plata in 1948, Havanna alfajores are known for their exceptional quality and sophisticated flavour. The Havanna Chocolate is coated in fine milk chocolate with a perfectly balanced dulce de leche filling — smooth, dense, and utterly refined. If you're gifting someone or treating yourself to something special, this is the one.
Havanna Blanco
The white chocolate version of Havanna's signature alfajor. Delicate, creamy, and elegant — the Havanna Blanco is a step above the ordinary. The white chocolate coating melts beautifully on the palate, making every bite feel like a small luxury. A must-try for anyone who appreciates quality confectionery.
How to Enjoy an Alfajor
Argentines typically enjoy alfajores with a cup of mate, coffee, or tea — but honestly, they need no accompaniment. They're perfect on their own as an afternoon treat, a desk snack, or a little piece of home for anyone who grew up in Argentina or South America.
They also make a wonderful gift. A box of Havanna alfajores, for example, is considered a premium treat in Argentina — the kind of thing you bring when you're invited to someone's home.
Shop Our Alfajores
Ready to try them? All five varieties are available now at Sabor Austral Market. Whether you're discovering Argentine flavours for the first time or looking for a taste of home, we've got you covered.